Getting Started with AI
Powered by rules and artificial intelligence, chatbots are user-centric and user-friendly, and constantly learn and evolve in order to become more responsive to the needs and expectations of customers. Chatbots also afford amazing opportunities for data analytics. During this track, you’ll learn about Buddybot, a chatbot built by Sirius using deep learning and artificial intelligence. Buddybot is trained to identify intent and key conversational words so it can understand context and act on what the user says, and then evolve and learn on its own.
Adobe solutions optimize digital experiences to build customer loyalty and meet the demands of today’s businesses. You’ll learn how Adobe Marketing Cloud can help you leverage your investment to create powerful, personalized experiences to the right audience at the right time.
We’ll also demonstrate how Adobe Campaign provides comprehensive campaign and personalization capabilities to help plan, automate, and measure marketing communications across channels and articulate personalized inbound and outbound marketing programs. Learn why more than 400 of the world’s most innovative marketers run Adobe Campaign to automate marketing processes and orchestrate and deliver personalized messages across channels while optimizing for exceptional business performance.